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Whenever Robyn Exton first launched her dating and social network application for lesbians and bisexual females, too little money for marketing intended she’d head to nightclubs armed with containers of spirits.
” when you look at the days that are early’d head to nightclubs with a bottle of sambuca in a single hand, and tequila within the other, and encourage girls to download the app in substitution for a go, ” states the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted ladies by standing outside of the toilets that are portable out wc paper with leaflets marketing the software.
It was back in 2013, and Ms Exton’s low priced, but revolutionary, approach to advertising quickly saw individual figures increase steadily, then traction that is further gaining to good person to person.
Created in London, however with its headquarters moving to San Francisco this past year in purchase to be closer to US investors, and also to be within the dense of this burgeoning social networking scene, the Her software now has one or more million feminine users all over the world.
Her was created from Ms Exton’s frustration with current lesbian dating web sites and apps, which she did not think had been good enough.